
Considering your audience is key to getting takers. The content of the webinar is geared toward your audience, and the cost should be, too.


Most webinars range from around 45 to 60 minutes in length – not that much time, but the best speakers and webinar creators manage to pack a lot of information into it. There’s one factor that can make or break the attendance at your webinar: how much you decide to charge for it. Other than making money – either directly from people paying to attend the webinar or indirectly from sales resulting from the webinar – the goal is to get interested people to attend. Webinars are both a product and a service and can give your audience life- and career-changing advice.

Putting a webinar together is hard work: the costs in time for creating the content and marketing are not for the faint of heart.
